The highs and lows of Elon Musk, CEO and co-founder of Tesla and SpaceX, have been under the media spotlight recently as the American businessman’s erratic behaviour causes increasing concern among investors, regulators, management and friends.
What that means for the reputations of the companies at which he stands front and centre is a moment to call in the experts and The Daily Telegraph knew just who to approach for comment with a quick call to RepComms.
MD Patrick Barrow helped fill in the gaps on why a CEO tied so closely to his product means trouble all round. You can read his comments, as well as the full Telegraph analysis here