Reputation Communications is a Crisis Communications PR Agency in London specialising in strategic PR for businesses of all sizes.
These days, few organisations function without some form of operational risk or social issue operating in the background.
Once, that meant a tough interview on Watchdog or a few days in the headlines. Now with digital proliferation, the damage can be quick to come and slow to disappear. Each day means more harm to your reputation.
We’ve seen crisis from all sides; from the media viewpoint, from the corporate angle, through the industry prism and the public eye. We’ve even dealt with crises in the media itself – and contributed to books on the subject. Crisis communications is what we do best and that best is very good indeed, as our clients will testify.
Here at Reputation Communications, we’ve been in the hot seat and know that what you need is grown-up, professional advice that recognises your personal pressures as well as your organizational needs.
Should the worst happen, RepComms can put in place the right crisis PR management structure to help you to deal with the situation effectively, handling the media, reassuring your stakeholders and safeguarding your business online.
It’s not enough to hope for the best, let us prepare you for the worst, even helping you turn it to your advantage by never letting a good crisis go to waste.
In our experience crisis pr management works best before the crisis happens.
By setting in place a crisis strategy, you can effectively prepare your business for any crisis whether anticipated or not.
Key elements include: analysis of crisis risk for your business, assembling your crisis communications team, identifying spokespeople and establishing communication methods, messaging and statement management.
Sometimes too, it’s just about close quarter media engagement, wading into the fray and fighting for your reputation. None better than RepComms.
Most organisations think they’ll never experience a crisis, but all it takes to destroy a brand’s reputation is allowing crisis to manage, rather than managing the crisis.
So when you don’t like what they’re saying, change the conversation with Reputation Communications.
Crisis Management Case Study
Crisis management is the sharp end of reputation management and the moment when CEOs develop a full understanding of the importance of PR and communications.
Managing those moments is a RepComms speciality.
Among our clients is an organisation which approached us purely for our expertise in this most crucial of reputational disciplines.
RepComms tackled their problem with a two-part strategy; confining a particular issue within strict boundaries and isolating current management and operations as new, separate and different.
We trained executives, put in place a full suite of scenarios and responses, liaised with board members, legal teams and external agencies and actively monitored developments within social and traditional media.
RepComms advocated active engagement as well as a non-adversarial and collaborative approach to those most directly affected.
With a wide range of high profile and influential stakeholders involved, correct handling was of key importance to the organisation’s well-being and reputation.
By anticipating, by reacting quickly and thinking on our feet we were able to provide our customer with successful crisis PR management.