The proliferation of personalised media through digital & social media, such as Twitter, Facebook and blogs presents both enormous challenges and opportunities.
Effective social media management offers companies a means of disseminating information very quickly. It is increasingly being used by large corporations and governments as a means of connecting with the public. However, it also poses a danger as an outlet for disaffected opinion.
That ability to speak directly to people in a way which circumvents any sort of regulation or control has great advantages. It also carries the downside of users confusing independence with authority. A lot of content is circulated within the digital world that bears little or no analysis. For that reason it is increasingly favoured by marginal interest groups and the disgruntled as means of gathering emotional momentum behind otherwise fringe causes.
Similarly, it can be a great democratising force, uniting public opinion and giving it expression in a way that is beyond traditional media. Ignoring it is no longer an option. Digital social media marketing can give your company the power to build a great brand reputation.
But, just as it is impossible to ignore electronic media, it is also futile to try and control it. The best approach is to manage and engage.
At RepComms, London, our consultants can help you do that, advising on digital social media marketing, who the real influencers are, helping to shape the tone and the message as well as tailoring communications that can help you use digital marketing proactively, talking directly to the public, your clients and stakeholders in an authoritative and consistent tone.
The days of simply scheduling posts are long gone, successful social media management requires: careful monitoring of trends, keeping on top of current events and having an in-depth understanding of digital marketing channels.
So to learn more about how your business can benefit from a professional digital social media marketing campaign get in touch with RepComms today.