Lucy Goodwin


+44 (0)203 189 1951

Lucy’s career has spanned political and media fields, from ITN, The Daily Telegraph, and IPC Magazines to Conservative Party Central Office and various government departments.  At the Telegraph she was a key figure in the team that managed the newspapers’ successful shift to a newspaper in ‘opposition’, working with senior editorial figures such as Boris Johnson and Charles Moore. She also delivered PR support to newspaper scoops and exclusives, as well as Telegraph branded products and services. Lucy is well versed in all communications disciplines from consumer campaigns and trade media to corporate reputation and crisis management, including handling the media fall-out from redundancies. At ITN, she helped defend the organisation’s reputation as a serious provider of broadcast news in the face of significant cutbacks, as well as the ‘news at when’ controversy. She also oversaw the image and reputation of presenters like Mary Nightingale, Kirsty Young, Mark Austin, Tom Bradby and, of course, Sir Trevor McDonald. She has proven expertise working with blue chip corporates, such as Cable & Wireless as well as Government agencies, including the Intellectual Property Office and the Equality and Human Rights Commission. Lucy was a member of the press team at Conservative Party Central Office during Michael Howard’s election campaign and more recently, under David Cameron.