SCIPAC
The Challenge
Medical diagnostics company, SCIPAC, won two prestigious Queen?s Awards for International Trade and Innovation.? The company wanted to share their good news, whilst ensuring the complex nature of their business was successfully communicated.
Our Approach
Firstly we media trained key executives at the company in preparation for press, TV and radio interviews.? We helped them create a compelling and understandable narrative around the company and its products that could be easily understood by the lay person.? We also used the good news peg of the awards as a platform for conveying other key company messages.
The Results
Superb coverage achieved in the Financial Times, SCIPAC?s target publication.?? We also generated coverage in the Daily Telegraph as well as across Kent regional media, including creating an opportunity for a profile piece on the BBC regional news programme, BBC South East.? All coverage contained not only news of the awards, but all the key messages we had put together for the company, resulting in positive stories about the awards and SCIPAC as a company.
RepComms helped us to present complex scientific concepts in ways that would be easy to understand for the wider public. The hit rate was amazing with a high profile article in the Financial Times, a mention on the Daily Telegraph and amazing coverage on our regional newspapers, the Kent Messenger, (top business story). We also had the option for TV coverage which we decided to postpone. SCIPAC name has had more good publicity than we could ever dream for. I would highly recommend RepComms to anybody looking for first class PR services.
Stephane Argivier, Managing Director, SCIPAC
