Reputation Communications is a leading Media Relations Agency based in London.
The media remains the key influencer. The platforms may have changed, but whether read on the iPad or the newspaper, listened to via iPlayer or the radio, broadcast and print media remain king.
RepComms understands that; we’ve been journalists and we’ve worked for news organisations.
We can help you establish the relationships with journalists that serve your reputation in the good times and may save it in the bad.
It’s not just about the news days; it’s in the continuing relationships that make you a valuable resource, a return destination, a source of news and views or simply someone to bounce an idea off.
Understanding what makes a story, what makes you of value and how the media can be ally as much as enemy is what we do best.
Media Relations Case Study
As a Cabinet Minister once said; “Politicians who complain about the media are like sailors who complain about the sea”. Yes, it can be rough but ultimately it’s what keeps you afloat and gets you to your destination.
RepComms deals with that simple fact daily on behalf of many of its clients.
A client found itself at the centre of an almost daily media battering whipping up human interest, political and economic motifs, social commentary, religious activism, NGOs and 24-hour interest into a perfect storm.
They asked RepComms to help. We did. We challenged, we engaged, sometimes we fought, often we persuaded journalists to accept the existence of a different narrative.
We helped the client understand the importance of dealing with the media in constructive terms. We nudged behaviourally.
Then RepComms helped rebuild a media reputation working with management on outreach, on a new management and operational approach that bore scrutiny and warranted positively publicising.
The turn-around has been remarkable. From whipping boy to cover story. It can be done. When it comes to media relations, trust RepComms to scoop the rest.